Monday, June 1, 2020
How do people shift from being a manager or supervisor into becoming a leader? - part #3
Monday, February 24, 2020
Discover the Guiding Principals - part #3
Monday, March 28, 2016
Commit To Service
Tuesday, August 9, 2011
The Red Queen Lives On!
We were sitting in his newly remodeled, corner office with lots of sun light pouring in through the windows. The entire layout had changed since my last visit, including a new desk, conference table, decorations on the wall, photos and even a nice big plant. Stylish and modern, it was impressive.
Once I had been shown around, I settled into a new chair at the conference table and pulled out my blue notebook and a pen. It was time to get down to business. My first question during this executive coaching session was an important one, namely “What do you do that really matters the most?”
His answer wandered for the most part and indicated that he had not studied successful companies much. It also pointed out that he did not fully understand his role as a Senior Manager in the company. Referencing the work of Jim Collins in his book, Good to Great: Why Some Companies Make the Leap. . . and Others Don't. HarperBusiness, 2001, this person was a Level 3 Leader, namely a “Competent Manager” who “organizes people and resources toward the effective and efficient pursuit of predetermined objectives.”
Not being afraid of asking the hard questions, I asked him another important question, namely “What is strategy?” He replied, “It is a place we need to get to.” And I thought to myself, “The Red Queen lives on.”
In the natural world, the predator and the prey must constantly change or go extinct. Companies and their competitors are also in a constant evolutionary dance, too. When one evolves a slight edge over another, the other responds by developing it’s own edge. For example, some McDonalds are serving expresso coffee. In turn, some Starbucks are offering a dollar cup of coffee.
Evolutionary ecologists call this the “Red Queen Principle.” Named in 1973 by Leigh Van Valen after the Red Queen in Through the Looking Glass, who observed to Alice: “In this place, it takes all the running you can do to keep in the same place.”
We have not explored this concept in much depth since we talked about it at the Spring 2008 From Vision to Action Executive Roundtable. However, given current events within many companies, the status of the world economy and the threat of a double dip recession within the United States, it is time to re-examine this concept again. Right now more and more executives report to me that they and their companies are working as hard as they can to be profitable and they feel like they are running in place. For some, their strategy is clear but not being implemented effectively. Others have the opposite problem with daily operations trumping strategy. Still, the Red Queen Principle does not go away.
While there are no simple solutions to such complex challenges, there are specific actions that a senior team can take when confronting such a situation.
First, initiate a complete and in-depth strategic review to make sure the company has the right strategy for the right environment. If it does, then move to improving the quality of strategic execution. If not, then engage in developing a new and more focused strategy. Selective abandonment of misaligned strategies can be an effective solutions.
Second, clarify what is the company’s brand and competitive advantage. Then, proactively cascade this information deep into the organization in order to help everyone to remain focused on what is most important. Empower key people to act with this in mind.
Third, communicate the importance of customer service and focus on this element at the qualitative and quantitative levels. Remember the research by William J. McEwen in his book, Married To The Brand: Why Consumers Bond With Some Brands For Life, Gallup Press, 2005. As he writes, “every time a customer comes in contact with a company ... the brand relationship can be enhanced. Or it can be diminished. Brand marriages aren’t static; they continue to evolve.” Therefore, he reminds us that “successful marriage management can be achieved only by company-wide commitment and aligned, integrated efforts.” When we work on making sure we have the right strategy, brand clarity and consistent high-quality customer service, then we are working on alignment and integration across the whole company.
In the constant evolutionary dance, there are strategic level changes that need to be made and the operational level changes that need to be made. Dealing with the Red Queen requires both.
Tuesday, November 30, 2010
Making the Right Choices
When I first started out as a consultant and a trainer, I got invited to teach a stress management workshop to carpet sales men and women. The audience was polite but not overly responsive. Halfway through I realized that the sales people just wanted to sell carpet, and the seminar was mostly for their boss. She was totally overwhelmed and really needed one to one coaching. Nevertheless, when it was all done, a nice older sales person came up to me and shared that the essence of successful work and living was to “plan your work and then work your plan.” It was good advice 20+ years ago and it is still applicable today. The challenge for many this month is that they do not know the plan for 2011, or even have a plan for the next 90 days. The other challenge is that they are not making the right choices.
Having begun my career in the world of non-profits and education rather than sales, working with small and then larger for-profit companies was a steep learning curve. One day during my early adventures, I was talking with a woman sales executive about why her teams were struggling (mostly a problem with trust and role modeling related to conflict resolution) when she gave me a lecture on sales. “There are three initial variables to sales,” she explained. “They are price, time and quality. You, as the customer, only get to pick two of them. We as the sales organization control the third one. For example, if you pick low price and high quality, then we both know that I control the time element. If you choose fast and cheap, then quality may not be the best. If you want high quality and fast, then you will have to pay the price. They key is to know which variables the customer wants and which variables you can control. After that, the rest of the sales business is about building and maintaining a healthy relationship with the customer.”
Decades later and I still smile when I remember her comments. She was right then and she is right now. Knowing the variables and understanding the importance of maintaining healthy relationships with customers is pretty simple and very basic, but profoundly astute.
Based on my own experiences over the years, I would add to her formula one other element, the quality of the people who work for the company. William J. McEwen in his book, Married To The Brand: Why Consumers Bond With Some Brands For Life, Gallup Press, 2005, states that the initial relationship between a customer and a brand are typically influenced by the quality of the product plus the place, promotion and price. McEwen also notes, based on his research at the Gallup Organization, that the number one driver of customer intent to return to a specific brand is the level of employee engagement. As he writes, “engaged employees help produce engaged customers.”
Yet, if we dig deep into the subject of employee engagement, we always come back to the quality of the people in executive, management and front line supervisory positions. As Marcus Buckingham and Curt Coffman wrote so many years ago in their book First, Break All The Rules: What The World’s Greatest Managers Do Differently, Simon & Schuster, 1999, people join companies for what they represent but they stay or leave based on their relationship with their supervisor. Healthy relationships between employees and their employers makes a profound impact on customer service and sales.
However, I am now seeing one problem start to surface in multiple organizations which worries me. Many people in these influential leadership positions do not know about the key variables related to sales and even fewer know what the plan is for 2011. And paraphrasing the carpet sales man I met many years ago, if you do not know the plan, it is hard to work the plan. Therefore, if we want to position our organizations for a strong first quarter in 2011, I recommend we spend the next couple of weeks helping people understand the variables, know what the plan is for 2011, and help them to build and maintain relationships with each other and their customers.
Thinking ahead,
Geery
P.S. Thanks to all of you who recently signed up as followers of this blog. I appreciate your doing this. I also appreciate those of you who are sharing these blog entries with others. Again, thanks.
Tuesday, September 8, 2009
Customer Service
THEME: Transformation in the Midst of 2009
FOCUS: Customer Service
Tuesday morning: September 8, 2009
Dear friends,
As we approach the one year anniversary of this current recession, some organizations are still lost and struggling. Like deer in the proverbial headlights, they are close to panic. Fear abounds and clarity is lacking.
Other companies are beginning to see some light at the end of the tunnel and praying it is not the arrival of another train. They are entering this fall with a touch of hope and optimism. For them, flat is the new up and they are delighted to still be in existence.
As all of this is taking place, I am invariably curious about the companies who are doing well in spite of all that has happened. These organizations and their exceptional leadership teams are focused, and on track to meet their short and long term goals. They understand what is happening and yet remain dedicated to being successful. As John Roederer and David Christensen reminded me when I spoke last week to all of the teachers and staff at the
Mount Pleasant Community School District, their motto is simple: “high expectations, no excuses.” I like this statement because it is so direct and clear.
When I look at the successful, high expectations and no excuses companies and organizations at this time period, I note that their success revolves around the quality of their customer service. Now for decades we have known that quality customer service is a key factor in organizational success. And there have been endless seminars, consultations, workshops and books printed to prove or sell this point. But I believe there is a difference that is critical to the current success that some companies are experiencing.
The best companies now have moved beyond providing good customer service and are instead partnering with customers and their social networks. While this may seem like I am playing with words, I believe there is a profound difference between providing good customer service and partnering with a customer. In the former, the focus is on what we offer and what we do. We think up what is best and they follow us. The customer is the recipient of our efforts and actions. In the later, the focus is on how we mutually create the right solutions given their challenges or problems. Rather than assume that all intelligence is centralized with the provider, a partnership is a based on respect and understanding. In a partnership, we co-create the solution and then co-create the implementation. Through partnership, we generate more sustainable and less transactional solutions and interactions.
This week, step back from the piles of paperwork, meetings and e-mail. Reflect on what partnering with consumers and customers plus their social networks would look like in your circle of influence.
Have a fantastic week,
Geery
Consultant, Executive Coach, Trainer in
Leadership, Strategic Planning and Organizational Change
Morning Star Associates
319 - 643 - 2257