Monday, September 9, 2019

The goal of the plan is to have it be owned and understood by those who have to execute it; the goal is not just to get it done.

When a senior team comes to the realization that the organization needs a new strategic plan, it is “all hands on deck.” Meetings are organized. Charts and graphs are created. People go into a frenzy of goal setting. Metrics abound. There is a rush to create the document so that the really important work of execution can take place. 

Some times, a strategic planning consultant is brought in to make it go faster and to be better organized. If that person is me, one of the first things I do is to stop the entire goal setting madness and slow things down. I remind people that the purpose of strategic planning is way more than creating a document in record time so that everyone can get it done in even faster time period.

Instead, I point out that the purpose of strategic planning is to create a process and a document where by the people who will do the work own it and understand why this is the best plan given the challenges before the organization and their industry. When people understand the WHY behind the plan and feel like they had a voice in creating it, then, when it is time to execute the plan, the plan is framed up as “our plan” rather than senior management’s plan.

When we create a process that results in clarity, commitment and ownership, then we have created something that is amazingly powerful, namely the desire to want to execute the plan. This is the secret to creating a strategic mindset which will be the foundation for creating multiple strategic plans over time.

This week focus on the process of building ownership and understanding. It will make a world of difference.

Geery Howe, M.A. Consultant, Executive Coach, Trainer in Leadership, Strategic Planning and Organizational Change Morning Star Associates 319 - 643 - 2257

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