Introduction
One of the joys of being mostly retired is that I get to reread certain articles that were influential in my career, and reflect deeply again on what was shared. Every time I do this, I rediscover some previously known concept and understand it better, or I discover something new and wonder why I missed it the first time.
The article that I recently reread was called “Leading the Team You Inherit” by Michael Watkins in the June 2016 issue of the Harvard Business Review. This is an article I have referenced and recommended ever since it was published. In the article, Watkins explains that not everyone gets to build their team from the ground up. More often than not, they inherit a team of people, and are given the task of making them better as it relates to teamwork and overall performance. The challenge is to figure out what are the problems, and then how to remedy these problems.
When Building Alignment
What intrigued me this time around was the following statement: “Sometimes a team’s stated direction needs to be changed. In other cases, it’s more or less right, but people are just not pulling together.” I have seen this happen, where the direction needed to be changed, and where people are just not working well together, i.e. they are not in alignment.
Watkins then writes: “To get everyone aligned, the team must agree on answers to four basic questions:
- What will we accomplish? You spell this out in your mission, goals, and key metrics.
- Why should we do it? Here is where your vision statement and incentives come into play.
- How will we do it? This includes defining the team’s strategy in relation to the organization’s, as well as sorting out the plans and activities needed for execution.
- Who will do what? People’s roles and responsibilities must support all of the above.”
What interested me this time around was the simplicity of these four basic questions. They are straight forward and easily usable in a variety of contexts. And because they are so simple and accessible, I think many leaders skip them, and seek out more complex questions related to strategy or project management. Others skip them, and want to do some interpersonal and/or emotional analysis of the team. While all of these options are good areas to explore, sometimes the simple questions, like the above four, can reveal so many insights about what is happening within a team and why it is happening. For me, these four basic questions are gateways into peoples’ thinking about day to day operations and the overall company’s strategic direction or intent.
When Answering The Why? Question
From my experience and observations, the second question, Why should we do it?, is very important. Often, the answer to the Why? question is weak at best, or completely devoid of basic understanding of critical information. I do not fault the person answering the question. Instead, I frame this up as a classic example of under-communication.
This is a common problem in the world of leadership. Nine times out of ten, I have to point out to leaders that just because you said something does not mean that anyone was listening, or that they understood what it was you were saying. Furthermore, they also may not understand why you were saying it in the first place.
Most leaders believe that once they have stated something, namely the answer to the Why? question, that the listener will not only agree with them, and understand them, they will instantly translate this level of clarity into commitment and greater collaboration. But the truth of the matter is that speaking rarely generates clarity and commitment. Most of the time, it just results in “What?”, “Huh?,” or “I have a question.” However, most leaders miss this response, because they are on to question #3, How will we do it?. They just want to focus on how to accomplish what needs to get done.
If we truly what to find the answer to question #2 and to communicate it clearly, then we need to understand that the answer to the question is based on being clear about three different things. First, one needs to understand the current context or business environment, which ever word you prefer, that the company is operating within. Second, you need to understand the strategy or strategic intent of the company, again choose which word you prefer. And finally you need to understand the company’s definition of operational excellence. For me, the third element is based on the company’s commitment to, and process of continuous improvement given the changing, external business environment, especially the changing needs and expectations of the customer. It is the holistic clarity of these three things that will result in a greater depth of clarity, and ultimately commitment when it comes to the Why? question.
The Importance of Two Way Communication
Once this strategic mindset and perspective is in place, we must also create time and space for sharing and dialogue, namely two way communication, rather than the typical form of leadership communication, which is I speak and you listen. The later usual results in a leader having the unrealistic expectation that their answer will generate clarity, if not enlightenment. In reality, the “I speak and you listen” form of communication leaves people confused, frustrated, and many times, angry.
For true sharing and dialogue to generate understanding, people in leadership positions need to listen to the outer dialogue while simultaneously being able to listen to their own inner dialogue. This is a difficult choice. For we as leader must listen to understand, not just listen to hear the outer dialogue. And we also must be very mindful of how we are translating what we hear on the inside. For example, we must ask ourselves the following two questions: “What is the story I am telling myself when I listen?”, and “What am I feeling in the midst of this sharing?”. As we seek the answers to these two questions, we will be better able to respond, rather than react to the sharing that is taking place.
When Experiencing Turbulence
When we recognize the importance of the aforementioned four basic questions, and then zoom out to sense and understand how the proverbial big picture is changing, we realize that we are moving through an on-going cycle of market turbulence which is also creating an on-going cycle of organizational turbulence. During times of this nature, where it feels like the risk profile is in rapid fluctuation, we have to step back and truly grasp what is happening.
The standard analysis is that things are just chaotic, but I do not think this fully captures what is actually happening. Given we are experiencing rapid short term changes with long term implications, plus a high degree of uncertainty about what will happen next, and a complete lack of control, or an ability to influence these changes, people usually respond by feeling overwhelmed. Furthermore, this level of turbulence and disruption is causing core systems within their organizations to become dysfunctional, or to function very poorly.
Now, let’s pause and remember that there are four pillars to a successful organization, namely people, structure, systems, and culture. When three of the four pillars are impacted and/or disrupted by turbulence, i.e. people, structure, and systems, then the organization, and the people within it, are going to struggle. But, when we step back and look at the problem, we discover that the greater impact of this level of turbulence results in the fear of disconnection, which, given current events, has now resulted in the feeling of disconnection.
What most people do not grasp is that the success of a company is not merely the reflection of great effort and great systems. The ground level truth is that successful companies have a healthy, internal relationship economy. People work well together, because they have built relationships based on trust, respect, and integrity. Furthermore, they have invested the time and energy to create and maintain a healthy operational network so they can manage their current internal responsibilities, a healthy personal network to boost their personal development, and a healthy strategic network so they can achieve greater perspective and insights about what is happening. Yet, when all three networks are damaged by turbulence, and an individual feels disconnected from these networks, the feeling of being alone generates a profound level of fear, frustration, and self-doubt, none of which help the organization to move forward.
When these kinds of problems happen, we need transformational leadership. Years ago, Warren Benis and Burt Nanus identified four key principles of transformational leadership, namely “attention through vision, meaning through communication, trust through positioning, and the deployment of self.” For during times of turbulence, leaders need to manage meaning, attention, trust, and self. And the organization needs stability in the midst of a turbulent market environment. Therefore, transformational leaders focus on two things, namely communicating what is not changing, i.e. mission and core values, while at the exact same time focusing on resilience. They do this by activating and maintaining healthy relational networks in order to increase understanding and commitment. They also do this by building and maintaining their different networks in order to counter the feeling of being alone and disconnected. At the same time, in order to generate more resilience, they focus the company and their teams on learning from current mistakes and problems in order to gain insight and perspective for future action. Finally, they role model extremely good self -care in order to maintain personal perspective and hope that this too shall pass.
A Time For Compassion
Teams are struggling right now. People are struggling right now. Finding the answers to the four basic questions is a good way to move forward. Sharing these answers and exploring what they mean with others can generate stability in the midst of turbulent times.
At the exact same time, the best leaders stay faithful and devoted to their own inner journey and evolution. They recognize that they need to become become better people, not just better leaders. And this always leads them to focus on compassion and integrity. As Brene’ Brown reminds us in her book, Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience (Random House, 2021): “Compassion is fueled by understanding and accepting that we’re all made of strength and struggle - no one is immune to pain or suffering. Compassion is not a practice of ‘better than’ or ‘I can fix you’ - it’s a practice based in the beauty and pain of shared humanity.” As we grasp the magnitude of this insight, she further notes, “Compassion … recognizes the suffering of another as a reflection of our own pain: ‘I understand this; I suffer in the same way.’ It is empathetic, a mutual connection with the pain and sorrow of life. Compassion is shared suffering.”
Right now, as we seek to create better alignment in our teams and in ourselves, we need more compassion in the midst of our “shared suffering.” The path forward will continue to be challenging, but when we thoughtfully answer the four basic questions, focus deeply on creating clarity around the Why? question, and build time and space for sharing and dialogue, we will create resilience in the midst of turbulence. And this will make a huge difference during the coming days, weeks, and months ahead.
For Further Study:
- Drucker, Peter, Frances Hesselbein, and Joan Snyder Kuhl. Peter Drucker’s Five Most Important Questions: Enduring Wisdom for Today’s Leaders, Wiley, 2015.
- Lafley, A.G. and Roger L. Marten. Playing To Win: How Strategy Really Works, Harvard Business Review Press, 2013.
- Olson, Aaron K., and B. Keith Simerson. Leading With Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results. Wiley, 2015.
- “Leading the Team You Inherit” by Michael Watkins, Harvard Business Review, June 2016.
© Geery Howe 2025