Always Return to The Strategic Nexus
Recently, I was reflecting on why an organization could not execute their strategic plans very well when I realized that the senior team was discombobulated. This is not a common consulting term, but it was the best one I could think of because all the leaders on the team were confused and unsure about what to do, and how to proceed given current events. From my perspective, they had loss touch with the core of their organization, i.e their strategic nexus, and they also were not using it to figure out how to move forward.
In review, a strategic nexus is the sum of a company’s core ideology, namely the vision, mission, and core values of the company, and the strategic plan, namely the goals and metrics or KPIs of the company. The former is to preserve what should not change over time, and the later is designed to create progress, i.e. forward momentum. But, the problem with this company was that the senior leadership, and as a result many managers and supervisors below them, did not understand the nexus and how to use it. In simple terms, the company had a core, i.e. a nexus, but people did not know it’s importance or relevance.
So, in the beginning, all involved needed to recognize that the amount of time and energy needed to create clarity about the nexus within the company was on an order of magnitude greater than the time and energy it took originally to create the nexus. Furthermore, they needed to understand that an effective strategic nexus centers the organization around purpose and progress more than egos or personalities. In short, the nexus needed to become their guidance system.
Now, creating this level of clarity is based on an understanding about what is vital and essential vs. what is not within a company. A unified and understood strategic nexus is vital, and mission critical to success. Over time, it creates the ability for people to measure progress, to know their job matters, and to feel fulfilled in their work.
One difficulty for this discombobulated senior team was that they did not unpack and explore the meaning and purpose of key phrases and words within their nexus. As we know, words can create understanding and perspective, but first, people have to understand what they mean. They also have to understand what behaviors go with the words to make them real.
Understand The Difference Between Connection and Knowledge Deficits
Furthermore, when a senior team is not unpacking the meaning and purpose within the nexus, they, and many others, experience connection deficits and knowledge deficits at the same time. Using the world of medicine as an example, a connection deficit is when one can see the symptoms related to an illness, and can describe the problem, but is not able to connect the problem to the knowledge they already have about how to solve the problem. Therefore, there is a connection deficit. A knowledge deficit, on the other hand, happens when an individual or team is missing critical knowledge, i.e. they do not understand how the symptoms and the problem are related, and thus are unable to solve the problem.
As this relates to the strategic nexus, a connection deficit happens when people are not making the connection between core ideology and strategy. Thus, they experience the “tyranny of the OR”, referencing the work of Jim Collins, and try to figure out which is more important.
On the other hand, a knowledge deficit happens when people don’t know what is core to their company and thus, they do not know what is essential vs. non-essential. Therefore, they are not preserving the core. At the same time, they also do not know the strategy or strategic intent of the company. Thus, they are not making progress or supporting on-going mutations or variations of the strategy to happen given changes within the current operating environment.
Once this discombobulated senior team gained a sound understanding of the purpose of a strategic nexus, and once they understood their own strategic nexus, then they could pursue a praxis to create the desired outcomes they were seeking.
Find The Path
Praxis, derived from ancient Greek, means “action,” “doing” or “practice.” It refers to the the actual practice one follows to translate an abstract idea or concept into a physical reality. I like to think of a praxis as the path we take in order create the results that we are yearning for over time.
A big part of finding a praxis is to create a union of clarity and commitment, and a convergence at the point of origin. In mathematics, a point of origin is the starting point on a grid where the x-axis and the y-axis intercept. In shipping and logistics, it is the starting point of a package’s journey to a destination.
Given my age and experience, I have had the honor and privilege to be present at the point of origin when a new strategic nexus was created. Referencing the musical Hamilton, I was in the room and at the table. I listened to the sharing, and facilitated the discussion as clarity was discovered, and the right wording was generated.
At that moment when all involved said “That’s it!”, there was an aha moment, but even more so, there was a convergence, namely they were all “on the same page.” They also were committed to making the nexus a viable core.
But, from my perspective, when this convergence happened, something bigger also happened. We accessed the “hidden wholeness” within the nexus, referencing the writings of the late American Trappist monk, mystic and poet, Thomas Merton. In essence, we discovered the intersection between the strategic nexus and the praxis. In short, we had found a path by which we could translate the abstract into a day-to-day reality.
To be continued tomorrow.
© Geery Howe 2026