The Difference Between Complicated and Complex
From my perspective, in order to comprehend, and then integrate the Genius of the AND perspective, leaders first must understand the difference between something being complicated vs something that is complex. I note this because I believe that paradoxical complexities often arise due, in part, to leaders framing up a problem as complex and adaptive when in actuality it is just complicated and technical. The outcome of this mistake is that they introduce complexity within a system when the better choice was to actually solve the complicated problem.
Fundamentally, there are two kinds of market conditions or service environments. i.e. complicated or complex. When a leader is dealing with a complicated situation, it will require a great dealing of planning, expertise, effort, measurement, and tracking of key performance indicators. The result of these actions are predictable outcomes. For example, a car is a complicated machine. An expert mechanic can take it apart, find and repair the problem, and then reassemble it. In simple terms, the car operates as a stable system, and the whole is the sum of its parts.
On the other hand, when a leader is dealing with a complex situation, it also will require a great dealing of planning, expertise, effort, measurement, and tracking of key performance indicators. However, the result of these actions does not always generate predictable outcomes. Instead, they create new outcomes which can not be controlled, but can be influenced through learning and on-going adaptation.
For example, a Brazilian rainforest is complex, because it is in constant flux. This happens due to constantly changing weather patterns, the continual changes in life cycles of the animals that live within the forest, and the evolving impact of local agriculture which changes soil and water conditions within the forest and around the forest. In short, the whole is far more than the sum of its parts. Therefore, most of what we understand about the rainforest, we understand in retrospect, or in the study of the evolution of long term patterns.
With all of this in mind, we have to recognize that by approaching a complex situation from a complicated mindset, we will only generate more complexity, because the problem solver will think the system is basically stable, i.e the whole is the sum of the parts. However, referencing the earlier example of a business choosing to expand in order to meet an increase in market demand, the internal system will need to move from being stable, i.e. complicated, to one that is complex, namely a system where the new whole is far more than the sum of its past parts. When this shift in perspective does not take place, i.e. working from a complicated situation to a complex situation, the outcome will be the creation of paradoxical complexities that will ultimately stifle the innovation and speed needed to meet the increase in market demand.
Explore Routes And Destinations
Clearly, given current events, unpredictability and complexity are not going away any time soon. And many leaders and the systems they oversee are going to struggle with this level of unpredictability. This happens in part, because systems are designed to make sure everyone does something the same way every time. We call this SOP, namely standard operating procedure.
One difficulty with SOP is that people do not like their actions to be standardized, because it makes them feel depersonalized. And when this happens during times of unpredictability and complexity, people struggle mightily, and then consistently resist any level of change. As a result, leaders need to figure out how to approach this situation without creating more complexity. Thus, they need to help all involved change the way they are thinking and framing up the challenges related to complexity.
One way to do this is to frame up systems change through the lens of routes and destinations. A route is a pathway we take to a particular destination. In business, think of a route as a particular system within the company, and the destination as the desired outcome we seek, e.g. to meet an increase in market demand of a particular good or service.
With this perspective in mind, we then need to ask a series of important questions:
- Are we taking an old route to an old destination, but doing it better?
- Are we taking an old route to a new destination ?
- Are we taking a new route to an old destination?
- Are we taking a new route to a new destination?
Using the routes and destinations metaphor as a vehicle for dialogue and problem solving, we can unlock how to solve the complicated elements within a system, and avoid adding any unnecessary levels of complexity to the travel plans of getting to a new or old destination.
To be continued on Wednesday.
© Geery Howe 2026