Creating organizational clarity is a major part of every leader’s job. When working with an executive who is struggling, I routinely spend time exploring the subject of clarity. This exploration into clarity often involves discussing their answers to such important questions as “What is the strategic direction of the organization?” or “What should never change about the company as it responds to all of the changes that are taking place within society and it’s industry?” Many struggling executives believe that the answers to the these questions are based on providing an encyclopedia of information. They think the volume of content is the source of clarity.
I, on the other hand, always point out that the first step to clarity is to understand the purpose of the work. Without meaning, work just becomes one more thing to get done. Purpose-driven people and organizations always frame up WHAT they are doing by a clear definition of WHY they are doing it.
When it comes down to it, clarity begins and ends with clarity of purpose. And until we can give an answer that is clear and concise at this level, clarity will always be an elusive concept.
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