Important Questions For The Team
“The usefulness of the knowledge we acquire and the effectiveness of the actions we take depend on the quality of the questions we ask,” write Eric Vogt, Juanita Brown, and David Isaacs in their short booklet called The Art of Powerful Questions. “Questions open the door to dialogue and discovery. They are an invitation to creativity and breakthrough thinking.” Questions during times of adaptation are very important at the individual and group level work. The challenge is to find the right questions.
For this, I always turn to the work of Peter Drucker, Frances Hesselbein, and Joan Snyder Kuhl and their book called Peter Drucker’s Five Most Important Questions: Enduring Wisdom for Today’s Leaders (Wiley, 2015). Here are the five questions I recommend a team start exploring during an adaptive challenge:
1. What is our mission?
2. Who is our customer?
3. What does the customer value?
4. What are our results?
5. What is our plan?
Reviewing these as a team is essential because the resulting dialogue and discussion will reveal, in part, what is and is not changing. This level of understanding will help team leaders communicate better when dealing with loss and resistance during a time period of extended adaptation.
The interesting thing that I have observed during this level of dialogue is the focus on questions #2 and #3. While question #2 may not change that much, I always find it intriguing to participate in a group setting and to witness how much awareness and understanding has or has not shifted around question #3. What I have seen is that the cause of many adaptation issues surface around the changes in customer expectations.
One key to creating this level of understanding is to discern what customers want, need, and expect. The other is to ask ourselves a critical question: What do we want to be known for as a company? This can be broken down into the following categories: product quality, overall customer experience, i.e. buying the product/service and using the product/service, and finally the employee experience in the previous steps.
In the end, the quality of the questions we ask will “open the door to dialogue and discovery. They are an invitation to creativity and breakthrough thinking.” And creativity and new ways of thinking and working are mission critical to success when working through complex adaptive problems.
Team Leaders And Adaptation
When a team leader moves through an extended period of adaptation, so does their team. As a result, this often feels like the team is caught in a perpetual cycle of the classic storming stage within normal team development. When this happens, I coach team leaders to remember that team members are having two experiences at the same time.
Marcus Buckingham and Ashley Goodall in their book, Nine Lies About Work: A Freethinking Leader’s Guide to the Real World (Harvard Business Review Press, 2019) point out that there are two categories of experience, namely “We experiences” and “Me experiences.” As they explain, “… what distinguishes the best team leaders from the rest is their ability to meet these two categories of needs for the people on their teams. What we, as team members, want from you, our team leader, is firstly that you make us feel part of something bigger, that you show us how what we are doing together is important and meaningful; and secondly that you make us feel you can see us, and connect to us, and care about us, and challenge us, in a way that recognizes who we are as individuals.”
While the above paragraph is self-explanatory, within it are important points that sometimes get missed. First, when it comes to we experiences, a team leader needs to help their team members see “how what we are doing together is important and meaningful.” This action is often called framing and naming the work. Many leaders just tell people to work but don’t really explain why the work during an extended period of adaptation is important or meaningful.
In basic terms, they don’t place the efforts of the team within the context of the bigger picture. The outcome of this action is two fold. One, people focus on maintaining and defending status quo. Two, they become disengaged over time because the work they do is just work and not something that is making a difference. In short, action without understanding is not going to result in innovation or effective collaboration.
Second, during adaptive work, a team leader needs to focus on the me experiences. In particular, they need to make team members “feel you can see us, and connect to us, and care about us, and challenge us, in a way that recognizes who we are as individuals.” Again, on the surface, this seems like basic team leader work. But in reality, it is much harder than it appears. For to do this well, a team leader needs to build a healthy relationship with each member on the team while also building the whole team. Furthermore, they need to build a relationship that is based on authentic caring and trust. In short, feelings and EQ are more central to the work than the classic focus on clarity and IQ.
Buckingham and Goodall add two final points in their book that I think relate to adaptive work. As they write, “local experiences… are significantly more important than company ones,” and “the truth is that … people care which team they’re on.” When it comes to the heavy lifting related to adaptive problem solving, local solutions are more important to people than company solutions, because local relationships and local outcomes are tangible and visible on a day to day basis. While these individuals may work for the company, the local team culture is their daily we experience and me experience. And given how important both of these experiences are to people, we must remember that working on a functional team can and will make a big difference to whether or not both of those experiences are stressful or overwhelming.
Flip The VUCA Forces
Living and working in an extend period of adaptation, or what is sometimes called a VUCA environment, namely a time period where the world is volatile, uncertain, complex and ambiguous, is difficult. Leaders and companies are stretched by the technical and adaptive challenges before them. When this becomes an extended time period, rather than a VUCA episode, the work can become complex and complicated, all at the same time period.
The term VUCA was introduced by the Army War College and by Bob Johansen in his book, Get There Early (Berrett-Koehler, 2007). Johansen contends that we have “to flip the VUCA forces to terms that create possibilities and refine VUCA as: Vision; Understanding; Clarity; Agility.” The pathway to doing this involves disciplined thought and disciplined action.
We begin this flipping process by doing in-depth diagnostic work before action to determine what actually is going on. Next, we must create a culture of courageous conversations, and generate and distribute leadership deep into the organization in order to mobilize people to create new solutions. Then, we need to make two critical choices, namely to invest time and energy into resource building for greater perspective and understanding, and to stop self-criticism and self-judgement during the hard work of leading others. As we make these choices, we also need to ask ourselves and others quality questions and engage in thoughtful listening and dialogue. Finally, we need to understand the kind of we experiences and me experiences that people are having as they do this hard and on-going work.
"In the end,” writes Max De Pree, American businessman, writer and founder of the Herman Miller office furniture company, “it is important to remember that we cannot become what we need to be by remaining where we are." Because, in the end, adaptation is always about transformation. And the most successful leaders moving through an extended period of adaptation are always agents of transformation. They help us, individually and collectively, move from where we are to where we need to be, resulting in vision, understanding, clarity, and agility.
© Geery Howe 2025